Please note:
I’m working on adding all the case studies here, please email me if you’d like to see more of my Etsy work!
Strategic Discounting
Working on both sides of the marketplace
Unpacking far reaching implications
Leading design & collaboration across 13 teams
Navigating team challenges and changes
Launch of the first Etsy funded discount
Pivoting to a new audience
Novel Motivators
Defining team charter and driving discovery for new ways to re-engage buyers after the Strategic Discounting launch, expanding our portfolio of value to non-monetary rewards.
Taking cues from my prior experience leading open-ended discovery at OkCupid, I worked closely with our Jr UX Researcher to explore the question through advanced research methodologies, run workshops with teams based on findings, and define a new framework that helped with roadmap planning.
What motivates people to re-engage with products and services
